Web Design

I am a web/graphic designer. I tend to mostly deal with of a graphics stand point, but do have the ability to code and develop a functional website. I notice the designers I work with are able to talk in great detail about the images/designs they create. They can give meaning to why a button looks a certain way or the feeling behind their design decisions. What I am wondering is, as I have done some searching with no luck, are there any books on how to talk/describe this way? I am finding it hard to describe my question but I am looking for info on how to better ‘sell’ a design or justify a design decision.

Backing up layout decisions from studies/stats is fine, justifying those things can be backed up with numbers. But, it is more the whys and whats of color decisions and the purely visual side of things.

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